The Only "Thank You for Your Purchase" Email Templates You'll Ever Need

By Eva
April 28, 2022
The Only

Do you send out a “thank you for your purchase” email when a customer buys a product or service from you? No? Why not?

If you run a business or an eCommerce store, you would know that your success is directly dependent on the way customers perceive your brand. So, regardless of whether you are selling the best services or products available in the market, poor customer service and attitude towards your buyers may not help you achieve the growth you aim for.

In addition, according to stats, 60% of your customers may stop dealing with your brand if they find you indifferent. That’s why you should leave a positive impression on their minds so that they come back for more.

And what’s the best way to do that? A perfectly curated “thank you for your purchase” email.

If you don’t know how to write one, this article will help you do that. So, dig in to explore the best 'thank you for your purchase' template and let your customers feel special.

Why Do You Need to Write a Thank You Email Anyway?

Running a business isn’t easy. There are so many operations involved, and if you have a small team and budget constraints, you might handle many tasks yourself. In all this chaos, adding another task of sending your customers a thank you email may seem like a burden, right?

It might but not as long as you can see the benefits it can reap for you. For businesses, small or big, their customers play a significant role in their success. Likewise, your customers significantly impact how you run your services and earn profits.

And to tell them that they matter is the best way to empower them and increase your value in their eyes. This is enough to compel your buyers to purchase from your brand again.

You may think that offering excellent service and quality products are enough to grab the attention of your clients. In a traditional world, they are. But when you do something unexpected for your customers, like sending out genuine gratitude, they feel extra special and valued.

Furthermore, a personalized note is a great way to build a strong relationship between you and your clients. A heartfelt sincerity goes a long way and is remembered and cherished for a long time.

A “thank you for your purchase” email is a win-win situation. It makes your client delighted and appreciated, and on the other hand, your brand retains a customer.

So, there is no excuse left not to send out one every time you earn a purchase.

Thank You for Your Purchase Email-How to Write One?

Blog-Article-13-1.pngPhoto by Wilhelm Gunkel on Unsplash

If you haven’t written an email thanking your customers before, you may get confused writing one now. However, there are a few things to keep in mind to make this task easy for you.

This section of the guide will share those steps with you and five amazing templates. So let’s find out below.

Eleven Things to Include In Your Gratitude Email

Writing a thank you email is pretty easy. You just need to make sure that it contains some aspects so that it reads well and is well-curated.

1. Email’s Subject

The subject of your email will be the first thing that a customer will notice, so make sure that it is short yet attractive. For instance, if the email contains a simple thank you note, a subject such as “we appreciate your purchase” would suffice.

However, if you plan to offer a discount with a gratitude note, a subject line such as “there is a surprise waiting for you,” would grab all the attention.

2. Introduction

A personalized email does wonders. It gives the impression that you went out all the way to write a special note for your specific client. So, start your note with the name of the customer.

You can either add “Dear” or “Hi” followed by the customer’s name or start directly with the name. For instance, both Dear Mike and Hi Mike sound great.

3. Move to the “Thank You” Part

A gratitude email should be simple and to the point. No one has time even to read words of appreciation. So, instead of explaining the purchase or curating a story, get to the crux of the email.

Here are a few examples that you can go for.

  • Thank you for recently making a purchase with us. You have helped our business grow, and we would like to hear your feedback for improvements.

  • I just want to send you a quick email to thank you for trusting us. I would love you to buy from us again and allow us to serve you in a much better way.

  • Thank you for choosing us. I can’t wait to serve you again.

4. Add Personalization

According to stats, 58% of companies use personalization to increase customer retention, so why should you be left behind? Without sounding weird, add an element of personalization to your email note.

For instance, write something that focuses on the buyer only. Here are a few examples.

  • You bought a gray bag from my brand, and that’s my favorite too. I think you will love carrying it, and I can’t wait to hear about your experience.

  • The bedsheet you bought is beautiful with excellent quality. Just make sure that you hand wash it to retain its colors for a long time.

When being personal, make sure you are honest. For example, don’t make stories or events, and if you have nothing to relate to the product, avoid such sentences.

5. Wrap Up

Sound casual when wrapping up your email. For instance, use “Thanks once again” or “All the best” to end the email.

As long as you cover the above elements, you are doing a great job. However, there are also a few tips and tricks that you should keep in mind when creating a thank you email that stands out.

6. Focus on The Three Ws

Whenever a customer makes a purchase, they go through either of the two feelings. For example, some clients feel satisfied and delighted after hitting the “Place Your Order” button, while others experience a certain uneasiness.

However, you can handle both feelings smartly with your thank you email through three Ws, where, what, and when. Appreciate the customer and then tell them what their order contains, where it is right now, and when it will reach them. This information in itself is enough to put them at ease.

You can also include another thing at the bottom, a few lines on the method to contact you. Again, this strategy works best for customers who may have never bought anything from you before.

7. Recommend Other Products

Do you aim to use your thank you note for more than one purpose? For example, while your primary objective should be to put a smile on your customer’s face, you can also use this opportunity to engage the email receiver with your brand.

Here is an example.

Thank you for your purchase. We hope that you will like our product, and if you do, don’t forget to check out our fantastic line of perfumes, created only for you. Let us know if you have any questions.

8. Appreciate the Choice of Your Buyer

Many customers make impulse purchases and regret them later. It is a common human behavior. However, you can help your customers feel better by reaffirming their choice.

You can start with lines that help a customer feel better. For instance,

You are the best! Thank you for your purchase and for contributing to this project. We won’t disappoint you and look forward to serving you again.

Such lines give the customer a certain degree of confirmation that maybe their purchase is not wrong after all.

9. Promote a Loyalty Program

Without being intrusive, incorporate the details of your loyalty program in a gratitude email. This strategy will help to convert one-time purchases into repetitive customers.

You can mention the points a customer has earned and confirm their choice before ending the note with a line that encourages them to make another purchase. Customer often feels valued when a business offers them an opportunity to join a loyalty program.

Therefore, at times a thank you note with the details of the program gel well together.

10. Offer Treats and Gift Cards Once In a While

According to stats, 75% of consumers favor companies that offer rewards.

A treat or a gift card with a thank you note sounds amazing. We won’t recommend you practice this strategy with everyone and every time. However, once in a while, pick a lucky client, send them a gift card or a compliment product with their purchase, and mention the details in your thank you note.

11. Sound Witty If You Can

A little humor hurts no one. Imagine a customer having a bad day, and then they receive your witty and cheerful thank you note through email. Won’t that make anyone’s day?

Five “Thank You for Your Purchase” Templates that You Will Ever Need

Blog-Article-13-2.pngPhoto by Wilhelm Gunkel on Unsplash

With the basic layout and the tried and tested tricks we have shared above, we believe that you are now ready to create your first “thank you for your purchase” email. However, if you are still unable to start one, the awesome templates below will help you gain some idea.

You have all the liberty to use them, but make sure to personalize these templates according to your customers.

1. Email subject: We have a surprise for you!

Hey Mike!

Thank you for buying the coral bed sheet from our collection. As a sign of gratitude, we would like to treat you with a 5% discount on your next purchase. Have a good day!

Please keep supporting us!

XYZ-Founder ABC Company

2. Email subject: You are the best. Thank you!

Hi Lisa!

My entire team is thankful to you for making a purchase with us. Your support means everything, and while I write, the team is processing your order so you can get it on time. Please do share your feedback when you receive it.

Have a good day!

XYZ-Manager ABC Company

3. Email subject: Thank you for trusting us.

Dear Anna,

Thank you for trusting our brand and making a purchase today. We are offering a 10% discount on your next purchase to please you. Share an image of your bag on your social media page and tag us.

We are looking forward to the picture.

XYZ-Founder ABC Company

4. Email subject: We love your choice. Well done!

Dear Mike

Here’s a gratitude email to thank you for your purchase. The beard oil and the shampoo you purchased are indeed an excellent combination. You may want to try some other products, so here is the list. I can’t wait to hear from you again.


XYZ-Founder ABC Company

5. Email subject: Thanks for choosing our brand

Dear Annie

There are plenty of brands out there, but you chose us, and we can’t thank you enough. Your products will reach you in two days, so patience is required. We hope to serve you again.


XYZ-Founder ABC Company

Final Takeaway

A “thank you for your purchase” template can help you achieve more than you imagine. A good sample can allow you to appreciate your customers and increase client engagement and retention.

In this article, we have shared some fantastic tips and templates to help you create your first “thank you for your purchase” email. You can play around with different strategies and choose a style that suits your brand the most.

Thank you for reading this guide. We hope it will serve your business goals well.

Cover Photo by Wilhelm Gunkel on Unsplash